ABOUT THE BRAND
Born out of blood, sweat and BEERS...
Radical All Mountain Cycles is a small batch manufacture of mountain bike frames & products based in the heart of Shropshire, United Kingdom.
Established in 2020 and born on the welsh borders, our bikes are tested on some of wildest trails this earth has to offer. Despite being small, we have a strong international reach, exporting a higher numbers of products outside the UK than within; something we are super proud of!
We have a strong focus on delivering a high level of customer service, and centre our business model around small batch production.
When you cant find us in the pub or prepping orders, we are out actually riding our products, or conjuring up something else.
HOW DID RADICAL START?
A brand started for the right reasons with a simple concept; riding awesome bikes made the way we wanted them. Nothing more, nothing less.
Throw a few too many beers into the mix, you have the birth of a business, a vision, a brand; Radical All Mountain Cycles.
Organic growth: The core of the business was formed the traditional, PROPER way... no kickstarters, crowdfunding or gimicks here. Radical All Mountain followed an orchestrated growth plan to allow us to focus on developing not just the product, but the business.
Our core values give us a strong ethos as to how the business is run, our products and most importantly, our customers.
Radical also works with some of the most experienced people within the industry, all being experts in their field. This includes both independent engineers and fabricators. This ensures that both the products and the customers experience, are to the highest quality.
FOUNDER - DESIGNER - OPERATOR
Despite working with a close knit group of people, Radical is primarily run as a one man band.
Kieran leads the design at Radical All Mountain, but also does everything else; right down to packing and prepping the frames for the customer.
Kierans experience comes from the management in the design, supply and installation of bespoke aluminium building finishes to commercial projects throughout the UK. Kieran is also an armed forces veteran, has been deployed on operations and has previous sales management experience. But most importantly, he is a rider.
- Kieran Crosbie: Founder/Director
We are extremely proud to have frames manufactured & finished in the UK.
Our UK made frames are proudly handcrafted in the UK. This means each frame is truly special, and allows us to focus on how the frame is engineered, offering an exceptional ride and product quality.
Our UK made frames are all designed in house and then welded by Gavin White (Coal), a veteran within the UK bike industry.
In a time where material & shipping costs are increasing, and there is a tremendous pressure to work greener, there has never been a better time to fabricate on home soil as oppose to overseas.
Because we manufacture locally and source majority of the material from UK suppliers, we have drastically lower fuel consumption and our carbon footprint is significantly lower.
We also operate a fully (where possible), paperless way of working.